Brand Identity for Grupo Dimelco, S.A.
Grupo Dimelco was founded in 1992. Dedicated to the commercialization of equipment for the industry, such as: mining machinery, fuel dispensing equipment, inventory control systems for service stations, electric generators, compressed air compressors with cooling systems, forklifts and light construction equipment, all of these of worldwide recognized brands. It also provides specialized services in construction and electromechanical works, operating in Nicaragua and El Salvador.
The brand was developed with a focus on the imposing and simple. A minimalist geometric symbology was sought to transmit strength, simplicity and stability, in addition to the concept of a strong base, including a well elaborated structure that made reference to the basic geometry exploiting the shape of the letter D as a symbol that can be adapted to different platforms of the brand. The typography used for the brand name was Eurostile Extended Black, with certain modifications in the spaces denoting stability and balance as part of the brand's attributes. A tagline "Development the future" was also incorporated to reinforce the brand's positioning.
The Dimelco Group brand seeks to generate a differentiator versus its competitors. The competition is great, but the brand is always looking to reinvent itself and remain in force to conquer more and more space.
Agency/Creative: unneandertal studio
Article Title: Brand Identity_Grupo Dimelco, S.A.
Organization/Entity: Freelance
Project Type: Identity
Project Status: Published
Agency/Creative Country: Nicaragua
Agency/Creative City: unneandertal studio
Market Region: America, Latinamerica, centroamerica
Project Deliverables: Brand Identity, Logo Design, visual, branding
Industry: Construction
Keywords: identity, brand, branding, brand identity, visual, key visual, design,
Article Title: Brand Identity_Grupo Dimelco, S.A.
Organization/Entity: Freelance
Project Type: Identity
Project Status: Published
Agency/Creative Country: Nicaragua
Agency/Creative City: unneandertal studio
Market Region: America, Latinamerica, centroamerica
Project Deliverables: Brand Identity, Logo Design, visual, branding
Industry: Construction
Keywords: identity, brand, branding, brand identity, visual, key visual, design,
Credits:
Branding, Naming, Strategy & Design: unneandertal studio